- #NORTH AMERICA OS MARKET SHARE FOR ANDROID#
- #NORTH AMERICA OS MARKET SHARE SOFTWARE#
- #NORTH AMERICA OS MARKET SHARE TV#
In terms of his own expectations for Android TV, he urges that it “should be kept as stable as possible so it’s easier to scale out based on the OS.
In terms of what happens next, I think that we will see Google focusing a lot on quality and scalability.” In each case the 3READY Product Framework – and in particular the 3READY Custom Launcher – is being used to create customised services that work seamlessly, and in a harmonised way, across smart TVs and other devices.ĭescribing 3SS as “one of the early adopters of Android TV”, 3SS chief product officer & chief marketing officer Pierre Donath says that at this point “the OS is quite mature and well-established around the world.
#NORTH AMERICA OS MARKET SHARE TV#
In February, 3SS revealed that it has 12 Android TV projects underway for operators in EMEA, North America, Latin America and Asia Pacific. “That was a game-changer and made the Android TV OS much more compelling for operators,” he says.ģREADY: Allows operators to bring experience-driven services to market
Nonetheless, there is no doubting that Android TV is currently leading the way in terms of growth.ĭonath explains that when Google introduced its Android TV Operator Tier proposition a few years ago, for the first time operators could provide their subscribers with a customised, operator-branded Android TV experience – rather than needing to rely on a standardised launcher. The company is “entirely agnostic” when it comes to OS, and as such it works to deliver experiences based around numerous systems, including Android TV, Tizen, webOS and Roku. Its core offer is the 3READY ecosystem that allows operators to bring experience-driven services to market via a flexible Product Framework, an open architecture and system design, and an expanding network of integrated technology and content partners.
#NORTH AMERICA OS MARKET SHARE SOFTWARE#
With an estimated 70% of all TVs sold in 2018 being smart products, the impetus on OS providers to further enhance and differentiate their offerings is unlikely to diminish any time soon – something that is further underlined by our overview of some of the most recent developments in TV OS.Īs an eminent provider of software solutions for multiscreen entertainment and STBs, 3SS (3 Screen Solutions) is well-positioned to chart the recent evolution of TV OS. One consequence of this has been a highly competitive TV OS sector, in which Google’s Android remains the leading player with about 40% of market share – followed by Samsung Tizen (13%), LG’s webOS (13%) and Roku (6%). On the one hand, its centrality to daily viewing has seemingly been questioned by the rise of device-based consumption on the other, the emergence of UHD and HDR services as well as interactive gaming have heralded the prospect of a new lease of life for TVs as unified home entertainment/activity hubs.Īs consumers’ expectations have increased, so have the requirements of TV operating systems. Android TV OS: Google remains the leading playerĪfter many years without profound change, the role of the main household TV has started to evolve significantly over the past five years.
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